the tl;dr (sike)

elon musk is a walking talking brand, like trump
things he says and does are always, always for branding and money

why does this matter?
he wants to make money, and that’s it
even with his electric car nonsense and saving the planet horeshit – it’s for money

plus he *needs* to turn a profit with twitter as he has backers in this deal as well that want a return on their investment

he is not going to turn twitter into a bastion of libertarian-style free speech
(this is what the pink haired freaks are screeching about, worried all the hidden nazis are gonna swarm twitter and start goose-stepping down the streets)

instead, he will mildly reform it

that means bringing back all the people who were wrongfully banned for whatever stupid reason, and all their audience

that means not banning someone talking about how the 2022 election was rigged

that means not banning someone for discussing differing studies and opinions on covid bullshit

that means not banning someone for saying white people are the devil
…actually you can already say that and not be banned
……but now you’ll be able to replace “white people” with “jews” and not be banned too!

this means unbanning trump and kanye and alex jones etc etc and everyone else who has been de-personed by The Powers That Be

this is what is going to happen to twitter

it returns twitter to what it used to be in the early 2010s and what all big tech *used* to be, liberty-leaning and at least somewhat contrarian to establishment propaganda – not a megaphone for it as twitter/facebook/reddit are now

this will make twitter into something unique that other big tech sites are not, which may make it more appealing to a userbase in the long run – or not – we will see